Over the last decades, Gastronomy has gone through a true revolution in Brazil. We have reached the new millennium with a heated market, where gastronomy has become synonym of rich experiences to better understand the culture and roots of a place, besides being a hobby that has been winning over thousands of fans throughout the country. Every day, the general interest in it increases, which can be proven by the growing market of Brazilian gastronomy events. Every day, the number of festivals, exhibits, expositions, congresses, business fairs, debates, contests and other formats increases, and they happen from north to south in the country, attracting thousands of people. It is a booming market that helps spread a gastronomic culture, teaching the consumer audience and consequently, stimulating countless market segments.