Overview
Our challenge was to promote awareness to the strategic location and easy access of Atrium Shopping Center, opened in Santo André in October, 2013. We formed an unprecedented partnership with Veja magazine and Maplink. As a result, thousands of selected subscribers received their magazine in envelopes that featured a map showing the route from their homes to the Atrium Shopping Center. The planning process took more than two months and logistics was performed in partnership with Editora Abril and its distribution team. During the Shopping Center’s opening week, all Veja São Paulo subscribers in Santo André received their magazine inside a personalized envelope, and could be assured that, from that moment on, they would find what they needed close to home. The case was rewarded with a Bronze medal during the 2013 Wave Festival and was among the finalists in the Media Grand Prix category at the 2014 Abril Advertising Awards

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