Overview
In 2010, Nestlé brought a world of enchantment and excitement to Brazil: the Disney Parade. Held for the first time outside the United States, the operation took more than four million people to the streets in six cities: Rio de Janeiro, São Paulo, Brasília, Belo Horizonte, Salvador, and Vila Velha. TUDO was responsible for the execution and activation of the brand during the festivities

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