For the activation of the Hyundai brand at Public View Areas (areas at host cities of the FIFA Confederations Cup where fans could gather to watch games on large screens) in São Paulo, Belo Horizonte and Rio de Janeiro, Agência TUDO created a unique and interactive soccer game, in which players were replaced by personalized remote control cars operated by participants. By bringing these two national passions together into a fun game, we provided strong public engagement and increased visibility to the brand during the tournament

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