Once again TUDO is present in Salvador Carnival with Banco Itaú. In 2013, in a project under Rouanet law, the traditional Castro Alves square, which had returned to the carnival circuit since 2012, was a set for a stage full of attractions, such as Nara Costa, Gaby Amarantos, and Calypso. Technologies such as a power-generating floor as the audience moves over it, and an interactive projection of photos via social media on a large wall completed the action. In addition, Itaú is one of the companies responsible for keeping some of the most traditional street carnival groups in town in activity during Bahia’s Carnival, among which are Filhos de Gandhi, Ilêaiyê and Comanches do Pelô. Gifts distributed to the followers of these groups completed the brand activation during this period.

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