Go by Mini
Overview
Agência TUDO created the ‘Go by Mini’ promotion for Casa do Pão de Queijo. During the promotion, any customer purchasing promotional combos at one of the over 300 participating stores could take home a Mini One car and five Samsung Galaxy tablets. To participate in the promotion, all that customers needed to do was enter the product receipt number on a website, which generated a ‘lucky number’, and then keep their fingers crossed. The sweepstakes also had the support of the Coca-Cola Company

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