TUDO is Universal Channel’s new advertising agency. The Agency will be in charge of the advertising campaigns and promotional activities of the channel, which is part of the Universal Networks, a joint venture by Globosat and NBCUniversal. Service will be provided by TUDO’s office in Rio de Janeiro, which was opened in the first half of this year, and will also include the Studio Universal and Syfy channels. The work will involve everything from media campaigns for end viewers to specific actions for the advertising trade. “The expertise of TUDO’s team will be a major addition to our channels. We are happy with this partnership and excited to put into practice our new communication strategies,” says Paulo Barata, CEO of NBCUniversal Networks International Brasil.